Rookie Blog

Midwives award us a 'very good' rating.
HEBAMMEN ZEICHNEN UNS MIT DER NOTE 'SEHR GUT' AUS
There's something to celebrate, because we've been awarded the KidsGo Expertise Seal with a rating of 'VERY GOOD'! The Rookie Baby Carrier Premium was tested by midwives in everyday use... Read more
ROOKIE ALS HOCHZEITS-ACCESSOIRE
ROOKIE AS A WEDDING ACCESSORY
Have you noticed it too? Wedding fever is everywhere! Summer is such a perfect time for this special celebration. Perhaps you've caught the bug yourself, or maybe you're even invited... Read more
EINE ROOKIE PAPA & SEINE ERFAHRUNG MIT DER ROOKIE BABYTRAGE
A ROOKIE DAD & HIS EXPERIENCE WITH THE ROOKIE BABY CARRIER
"I have to be completely honest and admit that before our daughter was born, I only dealt with baby equipment, clothes, and furniture very superficially. This is mainly because I... Read more
Papa, wir lieben dich ♡
Dad, we love you ♡
Papa, Papi, Paps, Vater, Vati, Dad, Daddy, ... One simple word encompassing many different roles. A boy's first hero and a daughter's first love. A role often underestimated, yet filled... Read more
Liebe Mama ♡
Dear Mom ♡
How will you celebrate yourself today (on Mother's Day)? Do you remember the person you were before you got pregnant? You've come so far since then—you're a strong, powerful woman!... Read more
POP-UP STORE IN BERLIN
POP-UP STORE IN BERLIN
Our first offline event: A pop-up store in Berlin Mitte You ask, we do! Every day we get asked: “Can I try on the ROOKIE in the store?” Until now,... Read more
Valentinstag als Eltern ♡
Valentine's Day as parents ♡
Before becoming a mom or dad, Valentine's Day is known worldwide for romance, red roses, expensive chocolates, champagne, and waiting for that special someone to shower you with love and... Read more