Babywearing Made Easy – now our premium Elite bestsellers from €199
Being outdoors, going on holiday, discovering summer, and keeping your baby close. Our carriers made from natural fabrics breathe with you, protect from the sun, and make every outing easier. To kick off your first summer together, our baby carrier is now available from €119 – at the best price of the year
Offer valid until July 23rd only
From birth
Easy handling
Ergonomic
UV50 protection and natural fabrics that breathe with you – even on the hottest summer days. Breathable instead of sweaty, natural instead of artificial – made for delicate baby skin.
So light you'll barely feel them. Perfect for getting ice cream, a trip to the lake, or a day at the beach.
Every improvement to our products has been developed in collaboration with midwives and babywearing consultants — tested, questioned, and only then implemented. Not because it sounds good, but because it makes a difference.
Parents who wrote to us. Midwives who gave us feedback. Babywearing consultants who explained what families really need. You are the reason ROOKIE gets better every year — and the reason we are celebrating today.
Tested by midwives. Loved by parents.
Free babywearing consultation
30-day return policy
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