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Loved by 250,000+ parents

The Best Baby Carrier for Newborns

Heart to Heart Through Your Everyday Life

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  • Secure support from birth to 15 kg
  • Recommended by 95% of midwives
  • Includes free carrying advice worth £80

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NEW: THE ROOKIE MOM BAG IN TEDDY

NEW: THE ROOKIE MOM BAG IN TEDDY

New design, same function: all your essentials within easy reach, plenty of space for on the go and easy to attach to your stroller. Your everyday companion.

TO THE TEDDY MOM BAG

Bestselling Baby Carriers

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Black Weeks – Early Access Early Access

Black Weeks – Early Access

Be there one hour before everyone else for every Black Weeks deal. And if you order during that hour, you have a chance to get a full refund of your purchase.

Go to Early Access
YOUR GIFT WITH YOUR BABY CARRIER MABYEN OFFER

YOUR GIFT WITH YOUR BABY CARRIER

With every baby carrier order, the MABYEN Autumn Set with Wind & Weather Cream (set of 2) and Cold Season Roll-On is added to your cart free of charge – worth just under €20. No code needed, while stocks last. Valid from 2 to 8 November 2026.

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High-quality design

Ergonomic

Easy handling
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Premium Elite Baby Carrier

Our Premium Elite baby carrier is the perfect combination of our excellent design, unparalleled comfort, and ease of use: Easy to adjust from birth (3 kg - 15 kg; carrier...
Vendor: Rookie Baby
SKU: carrier_XE_beige
Barcode: 4260750630155
Availability: In stock
Product type: baby carrier
€249
Color: Beige
Floral

WHICH ROOKIE IS RIGHT FOR YOU?

Find your perfect baby carrier in seconds.

Find your fit

Quick and easy to put on

Excellent quality that convinces

  • Top Marks in Midwife Test

  • Premium test winner with a score of 1.0

  • Awarded for quality, design, comfort, functionality and ergonomics

  • Recognized for hip-healthy carrying

Your everyday hero
Trageberatung

Free consultation – we won't leave you alone

Are you unsure whether the carrier really suits you or whether your baby is sitting correctly?

Don't worry. At ROOKIE, you're not on your own. We personally support you as a customer – from the first fitting and well beyond the baby years.

With free video calls, WhatsApp support and lots of heart, we help you both feel completely safe and secure.

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Don't just take our word for it – here's what other parents say.

The Rookie baby carrier in action
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Rookie Babytrage Prototyp

February 22, 2018

The Rookie Story – How it all began

An old belt, a piece of fabric and a stapler...

The idea for Rookie was born with our first baby – and to be honest, we were complete rookies ourselves. We had no idea what to expect, but that didn't stop us from travelling the world with our 7-week-old daughter. Whether through jungles or metropolises – we carried her everywhere, always on the lookout for the perfect baby carrier. But we just couldn't find it.

After 1.5 years and 100,000 kilometres, we had become real babywearing pros, and one thing was clear to us: we would develop our own baby carrier.

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