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Test winner baby carrier 2025
Testsieger Babytrage 2025
The Premium Elite baby carrier, suitable from birth, has been voted the best product of the year! As the winner of baby carrier tests, the carrier impressed the Plux XAward... Read more
Die Rookie Story - Wie alles begann
The Rookie Story - How it all began
What do a piece of fabric, a stapler, and an old belt have to do with one of Germany's coolest baby carriers? Read the whole story here. Read more
Rookie goes Sylt!
Rookie goes Sylt!
When Rookie was tagged several times in this group photo on Instagram, we knew: we had to meet her! Read more
Wir feiern 5 Jahre Rookie!
We're celebrating 5 years of Rookie!
Dear ROOKIE community, Today is a very special day for all of us at ROOKIE - we're turning 5! Sometimes we have to pinch ourselves to realize how far we've... Read more
ROOKIE AFFINITY ∞ Die wohl schönste Babytrage in der Welt
ROOKIE AFFINITY ∞ Probably the most beautiful baby carrier in the world
“The ROOKIE AFFINITY is the perfect combination of beauty and elegance that gives you a feeling of confidence and strength.” - Janu Steyn The Rookie Affinity baby carrier stands out... Read more
HEBAMMEN ZEICHNEN UNS MIT DER NOTE 'SEHR GUT' AUS
Midwives award us a 'very good' rating.
There's something to celebrate, because we've been awarded the KidsGo Expertise Seal with a rating of 'VERY GOOD'! The Rookie Baby Carrier Premium was tested by midwives in everyday use... Read more
POP-UP STORE IN BERLIN
POP-UP STORE IN BERLIN
Our first offline event: A pop-up store in Berlin Mitte You ask, we do! Every day we get asked: “Can I try on the ROOKIE in the store?” Until now,... Read more