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Why breastfeeding is the most beautiful but most difficult journey – and how babywearing can help you
Warum Stillen die schönste, aber schwierigste Reise ist – und wie Tragen dir helfen kann
World Breastfeeding Week reminds us how valuable breastfeeding can be – for bonding, for health, for the feeling of having your baby so close. But it should also do something... Read more
Stillvorbereitung: Warum du dich auf das Stillen vorbereiten solltest
Breastfeeding preparation: Why you should prepare for breastfeeding
Hello dear mom, Many people think that breastfeeding is a natural instinct that works automatically. But in reality, breastfeeding also requires preparation and knowledge to go smoothly for you and... Read more
Rookie startet in die nächste Wachstumsphase – mit Tina Häußler als neuer CEO 💛
Rookie is entering its next growth phase – with Tina Häußler as the new CEO 💛
Exciting news from Rookie: We're entering a new era – and Tina Häußler is now at the helm! 🚀 Tina brings not only years of experience in strategy, brand management,... Read more
Warum wir die Zukunft tragen – ein Plädoyer am Weltkindertag
Why we carry the future – a plea on World Children's Day
September 20th is World Children's Day – a day that reminds us how important it is to pay attention to the needs of the youngest members of our families. From... Read more
Babytragen im Herbst: Kuschelig mit der richtigen Ausstattung
Babywearing in autumn: Cozy with the right equipment
Autumn is a magical season, characterized by warm colors, cooler air, and the scent of falling leaves. However, for parents, keeping their little ones comfortable and safe in constantly changing... Read more
3 Elterngeld-Fehler, die du jetzt vermeiden solltest 💛
3 parental allowance mistakes you should avoid now 💛
Hello dear mom, I'm Jana, your parental leave expert with a big mom heart! First of all: Congratulations on your pregnancy! This time is truly unique: you're filled with anticipation... Read more
Warum Babys getragen werden wollen - Evolutionsbiologisch erklärt
Why babies want to be carried - explained from an evolutionary biology perspective
Hello, I'm Laura Lösch from Herz und Milch (Heart and Milk). As an appropriate parenting coach and breastfeeding consultant, I'd like to explain to you today why carrying babies is... Read more