Premium quality that pays off.
Designed for more from the very beginning – our carrier accompanies you through every adventure: durable, lovingly crafted and strong enough for the first, second and third child.
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Pre-order now. Estimated shipping starting July 8.
Premium quality that pays off.
Designed for more from the very beginning – our carrier accompanies you through every adventure: durable, lovingly crafted and strong enough for the first, second and third child.

Our Premium Elite baby carrier is the perfect combination of our excellent design, unparalleled comfort and ease of use:
Our ROOKIE baby carriers meet the strict EU safety and environmental standards CEN/TR 16512:2015 as well as the requirements of the REACH regulation.
This means: materials tested for harmful substances, the highest quality controls and a wearing experience you can rely on – safe, ergonomic and worry-free.
Here you will find our user manual as well as all safety instructions for correct use.
Shipping within Germany is free for orders over €100. Further shipping options (e.g., express and international) are available at checkout.
You can easily test your Rookie in everyday life. If it's not a perfect fit for you, you can simply return it in its original condition within 30 days of receipt.
All details regarding returns, cancellations and warranties can be found in our terms and conditions and cancellation policy.
Supports the frog-leg position thanks to an adjustable bridge.
Padded neck support and adjustable bridge that adapts to the hips.
Hip belt with buckle for quick changing and putting on alone.
Adjustable waist belt, fits sizes XS to XXL
Top Marks in Midwife Test
Premium test winner with a score of 1.0
Awarded for quality, design, comfort, functionality and ergonomics
Recognized for hip-healthy carrying
Ergonomic from birth, grows with you until toddlerhood, can be put on alone in seconds and is made from soft, durable organic cotton – your ROOKIE carries you heart to heart through everyday life.
Thanks to the integrated newborn function, you can carry your baby from birth – without any complicated tying. The padded neck support holds the head securely, and the continuously adjustable base supports the healthy M-position.
The high-quality organic cotton provides stable support for the baby's back, preventing them from slumping over – safe, ergonomic and secure.
Simply put it on. Wear it close to your heart.
Our baby carriers are made from high-quality, certified organic cotton – soft, free of harmful substances, and exceptionally breathable. This ensures comfort for you and your baby, even during extended periods of carrying.
The integrated UV protection 50 provides additional protection for your child during outdoor excursions.
The Premium Elite baby carrier weighs only 650g and has soft padded shoulder straps that can be worn in X and H shapes to relieve your back.
For maximum wearing comfort – even for hours, without any pressure or cutting in.
Other
Yes, the ROOKIE Premium Elite baby carrier is suitable from 3 kg and can be used up to 15 kg.
Thanks to its continuously adjustable base, it adapts perfectly to your baby's hips and grows with them. The softly padded neck support also provides extra support, especially for newborns.
Your baby should be sitting in the recommended frog-leg position, i.e., the legs are bent at least at a right angle and the back is slightly rounded.
This supports the healthy development of your child's spine and muscles.
The adjustable seat width (10-40cm) allows you to adapt the carrier to your child's size: the seat width should always be adjusted so that it runs from the back of one knee to the back of the other. The head can be further secured with a headrest.
The Rookie has been certified as a hip-friendly baby carrier by the International Hip Dysplasia Institute.
Yes, thanks to the variable shoulder strap guidance in X or H shape, the Rookie Premium Elite offers you the flexibility to carry your baby both on your chest and on your back.
We recommend back carrying from about 6 months of age, once your baby has stable head and torso control.
Carrying the baby facing outwards is not recommended by experts, which is why the Rookie baby carrier does not support this position.
One important reason is the frog-leg position, which is essential for the healthy development of your baby's spine and hip joints. When carrying the baby facing forward, the legs and back are stretched, which can negatively affect the still-soft hip joints.
Furthermore, in this position there is no direct eye contact with mom or dad, which means your baby cannot recognize important facial and verbal feedback – an essential basis for early childhood communication.
For an ergonomic and safe carrying position, we recommend carrying it in front of the chest or on the back.
Yes, many parents also use the ROOKIE baby carrier after a C-section. The waistband sits high on the waist and therefore doesn't lie directly on the sensitive scar area, which can make carrying more comfortable.
Yes! All Rookie baby carriers are “one-size-fits-all”, so both tall men and short women (or vice versa) can use the same carrier.
Thanks to the adjustable waist belt, it adapts individually and is suitable for a waist circumference of approximately 64 cm to 135 cm – for maximum comfort and a perfect fit.
The Premium Elite is optimized for front and back carrying . Thanks to the integrated newborn function, you can carry your baby on your front from birth and on your back from around 6 months.
Wearing the device facing forward is not recommended for ergonomic reasons.
Yes, the foldable headrest offers extra privacy while breastfeeding. To breastfeed, position your baby accordingly and ensure they are sitting securely and comfortably – the headrest can be used for added discretion.
With the Premium Elite, comfort and design reach the next level. The most popular improvements include the extra-soft padded neck support, the buckle on the waist belt, and breathable material with UV protection. You can find more detailed differences compared to older models on our product comparison page.
Our baby carriers are not only beautiful, but also really easy to put on and simple to adjust ergonomically.
The soft shoulder straps adapt perfectly to your body shape and distribute your baby's weight optimally.
Compared to many other carriers, the Premium Elite also impresses with many practical features such as a fold-out headrest, extra neck padding (ideal for newborns), organic fabrics with UV protection and a free babywearing consultation.
Yes, you can wash your Rookie: hand wash or machine wash on a delicate cycle at 30°C, do not bleach, do not tumble dry, do not iron, do not dry clean.
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