Our ROOKIE Premium Elite has been awarded Product of the Year 2025 at the prestigious PLUS X AWARD – and in five categories no less: High Quality, Design, Ease of Use, Functionality , and Ergonomics . We are overwhelmed – and proud.
The following were particularly honored:
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Ergonomics & Comfort: Our baby carrier supports your baby's healthy M-position from birth to toddlerhood. The padded shoulder straps guarantee maximum carrying comfort.
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Style meets function: The minimalist and highly functional design has been popular among parents for half a decade.
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Easy to use: Easy setup (even alone).
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Grows with your child: The Premium Elite accompanies your child from newborn to toddler age – flexibly adjustable, for front and back carrying positions.
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High-quality materials: organic fabrics, now even with UV sun protection.
As a brand, we at ROOKIE are committed to providing you, as parents, with the best possible support in your everyday lives – with thoughtfully designed products that are not only functional but also stylish. The Premium Elite is exactly that: a baby carrier that combines comfort, design, and quality.
The jury of the PLUS X AWARD has confirmed that this vision perfectly captures the spirit of the times. Their verdict states:
"ROOKIE's Premium Elite combines thoughtful ergonomics, modern design and high-quality workmanship in a product that convinces both parents and child."
This award is much more than just a prize for us. It's a sign that we develop with heart and ambition – for you, for your babies, for everyday family life.
Thank you for making ROOKIE what it is!
