On September 7th, the day finally arrived: MOMtoberfest took place, and we at Rookie had the honor of spending an unforgettable day with influencers and VIPs. True to Oktoberfest style, dirndls, giant pretzels, and autumnal decorations took center stage, creating a cozy, festive atmosphere that perfectly suited the occasion. Blending traditional charm with modern style, we presented our newest Rookie baby carriers – demonstrating once again why they have become a must-have for modern moms.

A perfect combination of style and function
Our mission is to create practical baby carriers for you that are not only functional but also look really beautiful. Because you'll be carrying them for several hours a day.
Our guests – including some of the most well-known influencers – had the opportunity to experience our corduroy baby carriers in ivory and mocha firsthand. With their soft, high-quality material and stylish design, they were a complete success. They are not only comfortable and practical, but also true fashion statements – perfect for mothers who want to navigate their daily lives in both style and comfort.

The most popular baby carrier for autumn 2024
The response to the event was overwhelming: Many of the VIPs were already fans of our carriers, but MOMtoberfest made it clear once again that Rookie has established itself as a true trend brand . Our baby carriers are no longer just practical everyday helpers – they have become fashionable accessories that style-conscious mothers simply love.
A mom community where we don't feel alone
Besides showcasing our latest models, MOMtoberfest also provided the perfect opportunity to connect, forge new relationships, and celebrate the special bond between Rookie and the mom community. We are incredibly proud that our baby carriers have resonated so strongly not only with parents but also with influencers, capturing so many hearts.

Your must-have for autumn: Rookie corduroy carrier
Our corduroy baby carriers in mocha and ivory are the must-have items of the season. Last year they sold out in no time, and this year there are only a few left. So if you're looking for a combination of comfort and style, grab yours now and secure your trendy carrier!
Get your Rookie Cord carrier and become part of a community of moms who value quality, comfort and fashionable design.
