A project close to our hearts: a climate protection project in Rwanda – we're offsetting our CO2 emissions. 💚
Last year, we focused behind the scenes on a very specific question: How can we minimize our carbon dioxide emissions in the long term and protect the environment? Our baby carriers are now used worldwide, and yet it is particularly important to us to keep our CO2 footprint as low as possible.
We spent a long time searching for the right project. We wanted to find a project that suited ROOKIE. One that supports families. After extensive research, we decided to support families in Rwanda with new cookstoves.
You're probably wondering how clean cookstoves can contribute to combating global warming?
In southwestern Rwanda lies one of Africa's largest rainforests. However, the rapidly growing population and its increasing consumption of firewood for cooking are putting the rainforest's unique ecosystem under growing pressure.
Traditionally, cooking is done over an open fire, which is not only inefficient but also hazardous to health due to the heavy smoke. With clean cookstoves, we enable families to reduce their wood consumption. The new cookstoves use two-thirds less fuel than an open fire.
They are made from local clay and sand in a local cooperative. Thanks to the subsidized price, they can also be purchased by low-income families.
This allows families to use energy more efficiently, save on fuel, and reduce CO2 emissions. Sometimes the stoves are even used in small businesses, making the effect even greater.
We want to support this project long-term! With our second office in Cape Town, South Africa, we feel a special connection to the project in Rwanda. This allows us to make a difference on the ground while simultaneously striving to make our baby carriers as climate-neutral as possible.
