Dear ROOKIE community,
Today is a very special day for all of us at ROOKIE - we're turning 5!
Sometimes we have to pinch ourselves to realize how far we've come, what an incredible journey we've been on, and what still lies ahead. We are incredibly grateful to be a part of your lives and to be able to accompany so many new parents on their journey to becoming amazing mothers and fathers.
Originally, we were primarily known for our beautiful, functional, and easy-to-use baby carriers. But as we grew, we never stopped thinking about what other products you might be waiting for. We truly value your feedback! This is why we're constantly expanding our product range to better support you and your growing families.
As a German brand from Berlin, we are now at home in more than 7 countries. This would not have been possible without our amazing team, and we are incredibly proud of everyone who has joined our ROOKIE family.
We are more than just a brand that produces beautiful and high-quality baby products for everyday parenting – we want to accompany you on your journey! We want to cry with you, laugh with you, and share the most beautiful moments of parenthood with you.
Today, on our 5th birthday, we want to celebrate this milestone with all our customers, our community, and our team. We want to thank you for your trust, support, and loyalty over all these years.
We have never stopped dreaming, developing and improving - we love being on this journey with you.
Thank you again for being part of our community and for allowing us to be a part of yours. Here's to another year of growing, learning, and creating beautiful memories together.
With love,
Your ROOKIE team
PS: Since we don't all live in the same place, we've spent countless hours in Zoom meetings. Here's a little glimpse of how some of these meetings go 🙃
