Jobs at ROOKIE

Here you will find current job postings. If there is nothing suitable, we also welcome your unsolicited application.

eCommerce Marketing Manager (m|f|d)

Permanent position, part-time, remote, start date by arrangement

Since its founding in 2018, ROOKIE has rapidly developed into one of the leading brands in the premium and designer baby carrier sector. With a clear focus on quality, design, and brand strength, the company is now firmly established in the European market.

To strengthen our team, we are looking for a creative, structured and proactive person as E-Commerce Marketing Manager who can effectively work across all marketing channels.

You support shop development, campaigns and product launches, ensuring a consistent, appealing and commercially effective brand experience at all touchpoints.

YOUR PROFILE

  • 1-2 years of professional experience in e-commerce with Shopify

  • Strong analytical understanding of conversion optimization and user behavior

  • Experience with analytics and tracking tools such as Shopify Analytics and GA4/GTM, ideally initial experience with Klar

  • Safe handling of A/B testing and SEO

  • Initial experiences with automation tools

  • Excellent project management skills and a structured, independent work style.

  • Commercial understanding as well as a high degree of attention to detail, structure and quality awareness

  • Confident handling of multiple projects, deadlines and stakeholders

  • Strong visual and content-related understanding and confident use of design tools

  • Experience with online marketplaces is desirable, but not required.

  • A strong hands-on mentality and a passion for implementing things operationally and continuously improving them.

WHY US?

  • Ownership instead of voting rounds: You work hands-on on growth levers.

  • Clear scope: no agency dependency, no role ambiguity

  • Impact: You are part of one of Germany's best-known D2C baby brands.

  • Data instead of gut feeling: Focus on conversion, UX, performance and automated setups

  • Flexible working: 100% remote

YOUR TASKS

  • Maintenance and expansion of our Shopify store with a focus on products, content, promotions and user experience.

  • Continuous conversion rate optimization along the customer journey based on user behavior and best practices.

  • Selection, implementation and management of relevant Shopify apps

  • Maintenance of promotions, bundles and offer logics, as well as creation and optimization of landing pages.

  • Continuous optimization of the customer experience through A/B testing, user analysis, and data-driven improvements.

  • Analysis and evaluation of measures based on relevant KPIs and derivation of optimization potentials.

  • Ensuring flawless tracking

  • Close collaboration with social media, influencer marketing, performance marketing and CRM

  • Creation of cross-channel timings and briefings

  • Support with the rollout of new campaigns

  • AI-powered creation and delivery of digital assets for websites, CRM, paid media, newsletters, and launches.

  • UCG selection

  • Maintenance of learnings, documentation and briefings

  • Continuous optimization of internal processes (including through the use of automation tools and AI)

  • You identify new digital channels and tools and prepare tests.

Apply now