Love the body you're in!
Maybe you're pregnant and expecting your first baby. Or maybe you already have your baby in your arms. Maybe it's already a few years old. Being a ...
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2020 - What a year!
2020 - What a year! For many of us, it's been a year of uncertainty and big change. Being and becoming a mom in one of the world's largest pandemic...
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5 mistakes you should avoid when choosing a baby carrier
Let's face it, there are hundreds of baby carriers on the market. How do you know you are choosing the right one? There are many things to look for...
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6 tips for carrying your baby in winter
It's almost winter! Not everyones favourite season with those rainy and cold days, but isn't it the perfect weather to cuddle up with our little on...
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Rookie goes Cape Town
A beautiful sunset, 5 cool dads and their rookies! Read now what made this photoshoot so special.
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It's time for a good night sleep!
It is the weekend and let's be honest, a good nights sleep would be wonderful! If you asked our little ones, they would most probably have a differ...
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IT'S INTERNATIONAL BABY WEARING WEEK
Babywearing has been around for decades! During International Babywearing week we are given the opportunity to celebrate this amazing act all over ...
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Masks for children in South Africa
Masks not only mean to protect yourself and other from the virus. For many kids in South Africa, masks mean much more. They need them to be ab...
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NEW: WHICH ROOKIE IS RIGHT FOR ME?
At Rookie, we want to make moms, dads and their kids happy. After the great success of the Premium/PremiumPlus and Revolution baby carriers we are...
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The moment you find out you're pregnant
Hey lovely mamas,It’s Bianca here, and today I want to share some funny and real emotions with you that I experienced during both my pregnancie...
Read moreWhich rookie is right for me?
Not sure which Rookie is the right one for you? Read this blog post to find out which one will suit you best.
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Stay present and enjoying the moment - with your kids
A reminder to mamas - take a moment for yourself! Read more...
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Happy World Breastfeeding Week!
Celebrating Breastfeeding week!Being able to breastfeed is an absolutely magical experience. It’s not always an easy journey and can often bring a ...
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