{"title":"All Baby Carriers","description":null,"products":[{"product_id":"rookie-premium-elite-babytrage","title":"Premium Elite Baby Carrier","description":"\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003eOur Premium Elite baby carrier is the perfect combination of our excellent design, unparalleled comfort and ease of use:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eEasy to adjust from birth (3 kg - 15 kg; carrier grows with the child - thanks to the continuously adjustable bridge)\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eSoftly padded shoulder straps that can be worn in X and H shapes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eHip belt with buckle for quick switching between parents\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eFold-out, adjustable headrest for breastfeeding and sun protection\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003ePadded neck support; ideal for newborns\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eCertified organic fabrics with UV50 protection (650 g light)\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eErgonomic hold \u0026amp; support tested by midwives\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eIncludes designer box and practical carrying bag for on the go.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-sheets-root=\"1\"\u003eMultiple carrying positions are possible: from 6 months you can also carry your baby on your back.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Rookie Baby","offers":[{"title":"Beige","offer_id":52560591520086,"sku":"carrier_XE_beige","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Cord Mocha","offer_id":52598534603094,"sku":"carrier_XE_mocha","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Khaki","offer_id":52598505898326,"sku":"carrier_XE_khaki","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Floral","offer_id":52642398536022,"sku":"carrier_XE_floral","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Latte","offer_id":52598544892246,"sku":"carrier_XE_latte","price":229.0,"currency_code":"EUR","in_stock":true},{"title":"Leo Beige","offer_id":52598516646230,"sku":"carrier_XE_beigeleo","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Leaves","offer_id":53011912884566,"sku":"carrier_XE_leaves","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Houndstooth","offer_id":52598489776470,"sku":"carrier_XE_houndstoothbeige","price":229.0,"currency_code":"EUR","in_stock":true},{"title":"Cord Beige","offer_id":52598540697942,"sku":"carrier_XE_stone","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Cord Ivory","offer_id":52598539125078,"sku":"carrier_XE_ivory","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Speckle","offer_id":52598547677526,"sku":"carrier_XE_specklebrown","price":249.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":52615842529622,"sku":"carrier_XE_black","price":249.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/Premium_Elite_Beige_Image_1.jpg?v=1775294596"},{"product_id":"rookie-premium-elite-air-babytrage","title":"Premium Elite Air Babytrage","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003ePremium Elite Air\u003c\/strong\u003e combines our proven, award-winning carrying system with even more lightness, breathability, and modern everyday versatility — for parents who want to rediscover comfort and simplicity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBased on the beloved Premium Elite, it retains the same familiar fit, ergonomics, and handling, but has been thoughtfully refined for even greater breathability and faster use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat makes the Premium Elite Air special:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSoft viscose-linen blend — especially recommended for sensitive baby skin\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNaturally cooling fabric with optimal air circulation for a fresh carrying experience even on warm days\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThin yet durable — regulates moisture naturally\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFeatherlight — just 565 grams\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSecure and whisper-quiet magnetic buckles — closeable with one hand, without waking your baby\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGrows with your child from newborn to toddler age (3 kg – 15 kg) thanks to a steplessly adjustable panel\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePadded neck support — ideal for newborns\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePromotes healthy hip development and provides back-friendly weight distribution — tested by midwives\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSoftly padded shoulder straps, wearable flexibly in X or H position\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHip belt with magnetic buckle for quick switching between parents\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFold-out, adjustable head support — ideal for nursing and as sun protection\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMultiple carrying positions — can also be worn on the back from approx. 6 months\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIncludes a practical carrying pouch for on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Premium Elite Air is the perfect evolution of our Premium Elite — familiar in comfort, lighter in feel, and even easier in everyday life.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rookie Baby","offers":[{"title":"Khaki","offer_id":52672373850454,"sku":"carrier_XEA_khaki","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Beige","offer_id":52672372572502,"sku":"carrier_XEA_beige","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Grey","offer_id":52672374538582,"sku":"carrier_XEA_grey","price":269.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":52978391351638,"sku":"carrier_XEA_black","price":269.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/Premium_Elite_Air_Beige_11.jpg?v=1777579889"},{"product_id":"rookie-huefttrage","title":"Hip Carrier","description":"\u003cp\u003eAs children grow, daily life changes: they want to walk, explore the world – and then, the next moment, be picked up again. Almost all parents are familiar with this constant back and forth. But carrying them around for extended periods puts enormous strain on the back and shoulders.\u003c\/p\u003e\n\u003cp\u003eThis is precisely where the Rookie hip carrier comes in: it provides relief, offers a sense of security, and is ready to use in seconds. Whether shopping, traveling, or just popping to the bakery – the hip carrier makes life easier and ensures that closeness and flexibility come together perfectly.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvantages of the Rookie Hip Carrier at a glance:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSet up in seconds, without extra settings\u003c\/li\u003e\n\u003cli\u003eRelieves back and shoulders thanks to padded shoulder strap\u003c\/li\u003e\n\u003cli\u003e\u003cmeta charset=\"utf-8\"\u003e Secure hold from 9 months to approx. 4 years (5-20 kg)\u003cmeta charset=\"utf-8\"\u003e\u003c\/li\u003e\n\u003cli\u003eErgonomic seating position for your child\u003c\/li\u003e\n\u003cli\u003eIdeal for the typical \"up-and-down\" moments of everyday life.\u003c\/li\u003e\n\u003cli\u003eUltralight \u0026amp; compact – perfect for on the go\u003c\/li\u003e\n\u003cli\u003eCan be worn on either side (left or right hip)\u003c\/li\u003e\n\u003cli\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eSuitable for all terrains – ideal for places that strollers cannot reach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e100% soft, breathable organic cotton\u003cbr\u003e\u003c\/li\u003e\n\u003cli\u003eIncludes a practical carrying bag\u003c\/li\u003e\n\u003cli\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEnvironmentally friendly – with minimal plastic packaging\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ROOKIE","offers":[{"title":"Beige","offer_id":52599113810262,"sku":"carrier_HC_beige","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"Khaki","offer_id":52599154377046,"sku":"carrier_HC_khaki","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"Zebra Beige","offer_id":52599178690902,"sku":"carrier_HC_beigezebra","price":149.0,"currency_code":"EUR","in_stock":true},{"title":"Leo Beige","offer_id":52841520169302,"sku":"carrier_HC_beigeleo","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/HipCarrier_PDP_2.jpg?v=1775296216"},{"product_id":"puppentrage","title":"Mini-Rookie doll carrier for children","description":"\u003cp\u003e\u003cspan style=\"font-size: 1em; font-weight: var(--p-font-weight-regular); font-family: var(--p-font-family-sans); letter-spacing: initial;\"\u003eWant to be just as cool as Mom or Dad? Now that's possible for the little ones among us who are carried in carriers!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e The Mini-Rookie doll carrier is lovingly designed in the original Rookie style. It is made from 100% organic cotton (machine washable) and the \u003cspan\u003eshoulder straps are softly padded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e The carrier is easy to put on and offers the ideal place for your favorite teddy bear or doll on the go (making life easier for mom and dad too 😜).\u003c\/p\u003e\n\u003cp\u003e The mini baby carrier is also a meaningful gift for expectant or new siblings to welcome the newest family member. Then \u003cspan\u003eyou and your little one can proudly wear matching carriers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eFeedback from physician Dr. Niels von Rosenstiel on a doll carrier:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003e\"A doll carrier is a wonderful gift for any child aged 2 and up. Especially when \u003cspan\u003ea family grows with the arrival of another child, it means an adjustment not only for the parents but also for the newcomer's siblings. A doll carrier can be a meaningful gift to help involve the older children.\"\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eA doll carrier also helps to playfully promote responsibility, care, and love.\u003c\/em\u003e\u003c\/p\u003e","brand":"ROOKIE","offers":[{"title":"Default Title","offer_id":52589540311382,"sku":"carrier_D_grey","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/ROOKIE_Puppentrage_2.jpg?v=1775296800"},{"product_id":"backpack-black","title":"Diaper Bag with Changing Mat ","description":"\u003csection id=\"_loomi_addon_1721214582378_dup1722425870\"\u003e\n\u003cdiv\u003e\n\u003ca background=\"[object Object]\" border=\"[object Object]\"\u003e\n\u003c\/a\u003e \u003cp\u003eAs (expectant) parents, you know: organization is everything. The search for the perfect diaper bag can be overwhelming. You see some bags and fall in love at first sight. Diaper bags are no different. That's why we've decided to make your hearts beat faster not only when carrying your baby, but also when looking at diaper bags.\u003c\/p\u003e\n\n\u003cp\u003e With a vision of \u003cstrong\u003eexclusive design and comfort,\u003c\/strong\u003e our design team developed and tested the ROOKIE diaper bag together with mothers. We are incredibly proud of this beautiful piece because it has everything a mom could wish for. Numerous spacious compartments ensure that you have all the essentials for yourself and your baby organized and easy to find. The durable material withstands all the daily wear and tear, and the stylish design fills you with pride when carrying the bag.\u003c\/p\u003e\n\n \u003cp\u003eThe backpack function keeps your hands free. And if you don't want to carry it, you can attach the diaper bag to the stroller using the included hooks.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003cp\u003e The thoughtful design and attention to detail ensure that you'll fall in love with this bag at first sight:\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Well prepared: change of clothes, diapers, toys always at hand\u003c\/li\u003e\n\n\u003cli\u003e Plenty of space (15 liters volume) \u0026amp; well organized thanks to 11 compartments\u003c\/li\u003e\n\n\u003cli\u003e Bottles \u0026amp; Water Compartment: As a (breastfeeding) mom, hydration is everything. Your diaper bag has room for two bottles, one for you and one for your baby.\u003c\/li\u003e\n\n\u003cli\u003e Integrated changing mat: Use a sustainable changing mat. Store wipes directly in the changing mat for extra flexibility. Be more sustainable than disposable drugstore mats.\u003c\/li\u003e\n\n\u003cli\u003e Stays clean and always looks neat: Squeezable pouches and snacks don't stand a chance. The antibacterial material is easy to wash.\u003c\/li\u003e\n\n\u003cli\u003e It's not just a diaper bag, but also your most trusted travel accessory. It even includes a laptop compartment for laptops up to 16 inches.\u003c\/li\u003e\n\n \u003cli\u003eWithin easy reach: I have keys, cards, etc. readily available in the front pocket - no more searching in the backpack.\u003c\/li\u003e\n\n\u003cli\u003e Don't feel like carrying it? Attach the backpack to your stroller using the included hooks. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cul data-stringify-type=\"unordered-list\" class=\"p-rich_text_list p-rich_text_list__bullet\" data-indent=\"0\" data-border=\"0\"\u003e\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e","brand":"ROOKIE","offers":[{"title":"Default Title","offer_id":52589543752022,"sku":"backpack_black","price":129.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/Wickelrucksack8.jpg?v=1775294917"},{"product_id":"rookie-affinity-babytrage","title":"Affinity Baby Carrier","description":"\u003cdiv data-mce-fragment=\"1\"\u003e The \u003cstrong\u003eROOKIE Affinity\u003c\/strong\u003e is arguably the most stylish addition to our baby carrier collection. With a focus on \u003cstrong\u003eexclusive luxury and comfort,\u003c\/strong\u003e our designers lovingly developed the Rookie Affinity over many months. We are proud of the result: an ultra-soft baby carrier made of \u003cstrong\u003eluxurious velvet\u003c\/strong\u003e that promises exceptional comfort for your back. \u003cspan data-stringify-type=\"paragraph-break\" aria-label=\"\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cul data-border=\"0\" data-indent=\"0\" data-stringify-type=\"unordered-list\" data-mce-fragment=\"1\"\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Delivered in an elegant designer box including a carrying bag.\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Easy fitting with half-buckle system\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Suitable for use from newborn to toddler age (3.5 kg - 15 kg)\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Can be worn on the chest and on the back (variable shoulder strap guidance in X and H shape)\u003c\/li\u003e\n\n \u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003eQuick switch from mom to dad\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Extra soft padded shoulder straps\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e The headrest can be rolled up to provide additional neck support for small babies and also serves as sun protection or privacy screen during breastfeeding.\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Soft padding behind your baby's knees\u003c\/li\u003e\n\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\" data-mce-fragment=\"1\"\u003e Your ideal companion for those special moments \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e","brand":"ROOKIE","offers":[{"title":"Topaz","offer_id":52599356784982,"sku":"carrier_A_topaz_gold","price":319.0,"currency_code":"EUR","in_stock":true},{"title":"Garnet","offer_id":52599380410710,"sku":"carrier_A_garnet_red","price":319.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/7610\/4790\/files\/Rookie-00337_6eaffc77-091a-4e98-ad13-94e6ed7184f4.jpg?v=1775294989"},{"product_id":"tragecover-winter","title":"Winter Cover","description":"\u003cp\u003eThe Rookie Winter Cover for Baby Carriers is the ideal companion for cold days. This allows you to carry your baby in the Rookie and keep them close to you even in sub-zero temperatures.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSoft on the inside, durable on the outside:\u003c\/strong\u003e The plush faux fur lining keeps both child and parents warm. It's super cuddly and protects your child from the cold. The \u003cstrong\u003ewind- and water-repellent surface\u003c\/strong\u003e provides optimal protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eQuick and easy to put on:\u003c\/strong\u003e Thanks to the practical snap fasteners, the cover can be attached to the shoulder straps quickly and easily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIntegrated pockets\u003c\/strong\u003e offer parents protection from the cold. A practical hood with a Rookie emblem helps to keep baby snug and cozy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWeather protection WITHOUT a babywearing jacket:\u003c\/b\u003e Babywearing jackets aren't really your style? Neither are ours! 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